AS Evaluation- What I got out of my preliminary task

In comparion to my preliminary task and my actual radio work I felt I had achieved a lot. In comparison, my preliminary task was very brief and small compared to my radio. But it however still got me to undertand the important techniques such as the use of Vox pops, sound effects and edits.

For instance when I made my preliminary task, it required only very short amount of time (less than an hour) and the less use of effects. I also did not have to worry about the kinds of voices  I used from people as it was not essential. This did gave me the impression once I was doing my radio the importance of sound effects and editing. It in fact took me a whole day to complete the radio. Learning back from my preliminary task, I was able to move on to the advanced task on making my radio. 

AS Evaluation- Representation

During research there was a clear and essential task to pursue. I had to find the key social audience that would be best represented by my radio. I went through a number of different radio stations, national and local, and came with many different sorts of factors, One key factor is the type of presenter. His voice, tone and personality was the driving description of the audience that listen to him. Listening to radio stations like Capital had presenters who spoke in a hackney accent. Whereas radio presenters from LBC spoke with a more formal accent. I decided that in order to make my radio have its representation, I had to go through a list of people in the college whose voices would be ideal.

As seen on my list of voices, I came up with who would star in my radio. A majority of the voices tended to have a softer sort of accent but less formal. That was when I realised that perhaps I should make my radio along the lines of Capital having listeners. I put myself for news presenter. My tone was slightly formal (needed for someone who announces the news in my opinion). I chose Elliot Soards for the beginning part of my radio where he announced what music the audience were just listening too. If you notice, his voice tends to be more softer and friendly. Not just the presenter but also the track that was played: Timber, Pitbull ft Kesha. The music aired on the radio station also shows the representation as younger audience tend to listen to pop music that are in the top this year. 

AS- Target audience

My target audience was aimed at young males aged between 18-35 in Hertfordshire. Examples that showed why it was aimed at young males was that one of my news buletins had a sports news on involving football, an interest popular amongst males.


 



Notice how they speak with their tone; informal and football language. This shows the target audience as indeed men aged 18-35. As I have said before this is a similar news channel to capital in terms of music and news bulletins, with the the exception of gender.

AS Evaluation- In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before even getting down to what ideas I had for my radio coursework I had to be cautious first with the very basic research of conventions with news and media. First I had to look the main five Ws:

1. What
2. Where
3. Who
4. When
5. Why

I then had to understand that news is pretty much detrimined geogriphically and culturally to the audience. This was then where I came to the conclusion that what was "newsworthy" was determiend either geographically or locally

Then I began my research on what kind of radio station I was going for. This all depended on what kind of presenter was conducting the broadcast, what his personalty was like whether it was formal or not. This lead me to another conclusion that this determines the kind of audience which I will later mention about in a separate post. I made research on numerous radio stations and noted down the repitition of media conventions used.

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My first radio task was a preliminary task. I had learnt a lot of vital tasks which would help me create my real radio course work. The key concepts I developed whilst making the preliminary tasks was the sound bites and the editing used. For instance with commentators, their voices tend to have their voices slightly muffled. With the help of these edits I managed to make my preliminary task look authentic. I also learnt the importance of jingles which would help me use a good jingle for my real radio.

To prove my point, in my radio we had adverts which sounded authentic and realistic. For instance, I chose Alex (a man with a deep and solemn voice). This is how his voice sounded without any sound effects. I have also added on the voices of Sam Flitterman and Elliot Soards without editing. If you then listen to the whole advert itself, it sounds more realistic as a car crash and backfround noise from inside a car has been added.

AS- Evaluation: the technologies used for my course work.

This has provided me for making my course work to start with.

 This was where I stored my music using my spotify account.

Character of Service- Wessex FM

Intended Audience

In order to get sorted with creating my course work, I must be aware of the audience I intend to target. They deterime my bulletin and station as it all depends on what they would normally listen to. For instance if it was an 80s music station then my targeted audience would be 30-40 year olds. I would then need to communicate through to them to the type of language they would normally be used to hearing so when announcing bulletins, perhaps I would say it to them in a formal manor rather than modern use.

The audiences I intend to attract are late teens to their early 30s. The gender would be from both. Examples of radio stations similar to my idea are Capital FM and Heart FM. Here is a copy of their service sheets to which I plan to have similar to theirs.

Sam Chippeck AS Media Blog: Media AS Radio

Character of Service- Heart

Character of Service sheets- Capital

Capital

Chris Logan and Alex Jones

Chris Logan's character was based on the theory conspiracist, Alex Jones. They have such similarities one could say that Logan was the key inspiration based on Alex Jones.
Chris Logan sound track:




Alex Jones clip:

https://www.youtube.com/watch?v=YB7ZaK7Oa88





When I

list of voices

Music Presenter 1 - Tony Fox

Jingle Voice- same voice for jingle

Advert 1- Melisa and Fred

Advert 2- Teenager and Voice Over

News Presenter- Keith McQueen

Sibielus- Chris Logan and Graham Smith

Lords of the Galaxy- Scott Griffin

Cannabis Factory - Sgt Morris

Sport- Andy Scholes + Terry Mitchell

Music Presenter 2- Mitch Jennings

Advert Plan

The types of adverts I have come across are:

> Food products
>Housing + Mortgages
> Car insurance
> Betting adverts


Advert 1: (VALENTINE CHANGE)


Fred: I'm back! (DOOR CLOSES)

Melissa: Fred, what do you have to say for yourself?

Fred: about what? I had to finish late

Melissa: But its was our one year anniversary! I thought you would have a surprise for me, a present, a romantic dinner *sobbing* How could you forget about our year?

Fred: You don't have to get upset. Look what I cooked up for you! Tasty minced beef flavour and only takes a minute in the microwave..

Melissa: Oh Fred, A Preston's pie, its beautiful. Come here you..

Fred: Happy anniversary


Different voice: Preston's Pies- share the love.


DRIVE SAFLEY ADVERT


The driver Darren was going to graduate from university the following day. But he didn't make it. He wanted to marry his girlfriend, have two kids. He wanted to be an engineer to design ships. Darren thought he was safe in his car but without his seat belt his life ended at the moment of impact. Keep safe and wear a seat belt.

Questionare on Audience

In order to be able to do my radio course work, I must understand what kind of audience I intend to attract. It is importnat to take into account the type of audience I am looking for as it determines the amount of listeners to a radio show.


1. How old are you?

a. 10-15
b. 16-17
c.18-25
d. 26-30
e. 30+

2. What is the genre of music you normally listen to?

a. Pop
b. Rock
c. Hiphop/Rap
d. Classical music
e. Other + name of genre


3. How often do you listen to the news?
a. Daily
b. Sometimes
c. Rarely
d. never

4. What types of stories do you listen to?

a. Politics
b. Gossip
c. Sport
d. Other

5. Do you own any kind of radio device (be it a sterio in a car, a phone etc.)
a. Yes
b. No

Differences in terms of representation:

BBC Radio 2:

• The Presenter speaks with a serious tone 
• Language is direct and formal 

Talk Sport: 

• There is a little bit of banter amongst the presenters announcing the news bulletin 
• Language tends to have very few slang. 
• The tone of the voice is less serious 

Capital:

• There is huge amounts of banter amongst the news presenter 
• The language is informal.. use slang terms such as yo, my brother from another mother, waste man etc. 
• When announcing the news, the tone is still informal. 

Capital analysis website page

Advert analysis on Capital

Compare the Meerkat

One of the UK's favorite character representing the car insurance "compare the meerkat". Overall it is a positive advert announcing to the audience to go on to the website for cheap car insurance.

(Carphone Warehouse- its a miracle) Mobile phones are very familiar towards the type of audience that Capital get normally. The advert also has a positive sounding.

Advert analysis on Heart

https://www.youtube.com/watch?v=N1CRJAySsqA