This news story has contained the Five Ws:
What- The opening of J Crew's first major British outlet on regent street
Where- Regent Street, London
When- 4th November 2013
Who- J Crew
Why- to get more customers in order to compete in the UK market
The news story has also contained the following news values:
- Familiarity- this news story is culturally and geographically located to the audience as it is set in the capital city, London.
- Impact- it has caused a profound effect in Londoners' lives as they have a popular foreign shop near to where they live.
- Personalisation- this is regarded as a "Human Interest Story" because of a global popular company is now introduced in London, which could take over as one of the most popular shops in London.

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